Backline turns your Instagram DM into a clean contact list. Every booker, label, promoter, collab and fan you've ever DM'd, sorted, ranked, searchable in minutes.
From the Backline app, click Request. You land on Meta Account Center. Confirm the export settings — date range, format, who gets the notification — and click Start export. Meta starts preparing the file. You wait, you do something else.
A few minutes to a few hours later, Meta emails you a download link. Click it, you go back to Account Center, the file is ready. Click Download, save it anywhere on your device — Downloads, Desktop, doesn\'t matter.
Open backline.so/app, click the dropzone, pick the Instagram zip. Everything stays in your browser — the file never touches our servers. Backline reads each conversation and Sonnet 4.6 writes a one-line summary per thread. Takes a few minutes.
When the analysis is done, click Connect Notion (or Google Sheets). One handshake, one click. Your contacts populate a clean database — handles, cities, countries, IG link, role, booking level. Sortable, filterable, ready to work.
Each conversation auto-tagged by role — including fans as a first-class segment, because today's fan is tomorrow's promoter, club runner, or tour manager.
Where they are — so you can plan tours, target new markets, or spot regions you've ignored for two years.
What they offered, what you said, what's pending. Written like a human assistant would.
Your DM export is parsed entirely client-side. Only the text of qualified conversations touches our proxy for the summaries — and we don't store any of it. Full breakdown →
Backline does the job for you, in 3 steps.
Ask Meta for your DM export — they send you a download link when it's ready. You do it once, not every time.
Parsed in your browser. Each contact classified by zone, country, role and intent. A short narrative summary is written for every relevant thread.
Connect your CRM in one click. Backline pushes your contact list straight into a Notion database or a Google Sheet — whichever you prefer. Sorted, color-coded, ready to work.
The conversations you forgot you had.
A year ago they wanted you for their festival. You said "I\'ll remind you." You didn\'t. Backline puts them back on your radar — with the original thread one click away.
"We\'re watching your stuff, keep us posted." Three albums later, they still are. Relaunch the conversation with full context in your hand.
You both said "let\'s link up" six months ago. Neither of you did. Backline surfaces the dormant maybes so you can decide which ones to close — and which to let go.
They wrote you as a fan in 2021. Now they run a club night. Backline tags fans as fans — and surfaces who\'s moved up so you can invite them to your next drop.
A one-shot tool that turns your Instagram DM export into a clean contact list in Notion or Google Sheets — every person you've talked to, labeled by role, geography, and intent. Built for DJs, producers and indie artists who need to stop losing opportunities in their inbox.
You need one of the two — pick whichever you already use. Backline pushes your contact list to a Notion database or a Google Sheet in one click after you connect. Both are free at the personal tier.
Your DM export never uploads anywhere. Parsing happens in your browser. Only the text of qualified conversations is sent to Anthropic's Claude API via our proxy for summarization — and we don't store any of it. Full privacy breakdown →
Meta's export: usually a few minutes to a few hours, up to 24h for very large archives. Meta emails you when it's ready. Running Backline on it: ~10 to 30 minutes in your browser, hands-off.
Yes — drop your DM export right now. The free tier gives you 20 real contacts with full smart summaries. Same quality as the paid version, just capped. You see the output on your actual data before paying a cent.
It's the official archive Instagram gives you of your own account. You request it from accountscenter.instagram.com, select "Messages", format JSON, and they send you a download link. Backline reads the file directly — no manual unpacking.
